If a business doesn’t measure the effectiveness of marketing campaigns, they might as well throw the money they spend directly in the trash. Users of Vantage CRM are able to permanently assign contacts and leads to campaigns and track the opportunities that emerge from email marketing, tradeshow attendance and advertising. This provides concrete information about the ROI for your marketing efforts and helps to identify which forms of outreach are most valuable. The e-mails for each step in a campaign are built as easy HTML templates to insure clear and consistent messaging at each stage of the campaign, and management reports tell which lead/prospect opened the e-mail how many times, raising their status to a higher caliber lead. This discipline helps the sales reps guide their efforts to be more productive.